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Daniel Rooms
Daniel Rooms
Model Year 63 Campaign
Tracker Network is the UK’s leading and most established provider of vehicle tracking systems. Many competitors have sprung up in the twenty years they have been trading and their position is under threat. The aim of this campaign was to reassert their position and to cement Tracker as the default consumer choice.
This integrated above-the-line campaign achieved maximum media exposure using advertising in the motoring sector as well as online ads, taxi wraps and an exhibition stand at the Goodwood Festival of Speed. The campaign raised brand awareness massively and led to a significant number of leads and sales, with the Facebook competition increasing ‘likes’ by 500% in the six weeks it ran.