Lenovo Supercompute Campaign
The aim of this campaign was to establish Lenovo in an ownable position within the supercomputer category through a brand-to-demand programme designed to drive revenue for the Lenovo AMD workstation portfolio.
Delivered across multiple phases, the campaign began with a broad evergreen approach aimed at all sectors before evolving into audience-specific activity targeting engineers, architects, graphic designers, animators, data scientists, researchers, financial analysts, software developers and healthcare professionals.
Comprising more than 200 assets, the campaign was a significant undertaking. As a member of the core team from the outset, I contributed throughout the creative process, from developing key visuals to final artwork production.
‘Evergreen’ assets
eBooks for cross-industry audiences and workflow guide
Homepage takeover banners and social cards
Vertical assets – Architecture, Engineering and Construction/Media and Entertainment
eBook
Web banners and emailer
ThinkStation P4 assets
As part of a campaign stream promoting the entry-level ThinkStation P4, I created the key visuals that were deployed across associated assets, using a combination of AI, Illustrator and Photoshop throughout the design process.
Above: AEC eBooks, below: infographics
This work was produced during my employment at Pretzl.
