Lenovo Workstations Campaign
This campaign capitalised on Lenovo’s close relationship with Aston Martin, whose design, styling and engineering teams rely on Lenovo technology.
Working from initial scamps provided by the Art Director, I developed two creative routes. Each needed to strike a careful balance between Lenovo’s established brand guidelines and Aston Martin’s distinctive visual identity, resulting in a campaign with a unique look and feel while remaining unmistakably on brand.
The selected route was subsequently rolled out across the full campaign asset suite.
Campaign concept 1
Campaign concept 2 (chosen concept)
eBook cover, with sample pages shown below.
Infographic
This work was produced during my employment at Twogether.
