Lenovo ThinkPad Campaign
This campaign aimed to position Lenovo as the number one workstation provider within three years by promoting the ThinkPad® range of mobile workstations to mid-market organisations across EMEA. As Lenovo’s first AI-ready mobile workstation, the Lenovo™ ThinkPad® P1 Gen 7 enables creators, scientists, architects, developers, and engineers to unlock new possibilities.
Working as part of a dedicated pitch team, I helped develop the key visuals that established the campaign’s creative direction and informed the look and feel of all subsequent assets.
Adcept (aimed at Line of Business Decision Makers)
Adcept (aimed at Architecture, Engineering, Creative audience)
Adcept (aimed at IT Decision Makers)
Video breakout social ad storyboard
Proposed example emailer
This work was produced during my employment at Twogether.
